About Us

Joy.C

JOYC means “JoySee” — finding joy. That idea inspired our name: we create products people love,
products that bring more joy to everyday life.

Since 2022
“The world is a little different because I was here，
At the beginning, we did not set out to build something earth-shattering，We simply wanted to turn our
passions into beautiful products，and make the world a littledifferent.”
Hanson
CEO
Youthful

Our brand is youthful at heart
Created for Gen Z, ages 15–25
Inspired by what they love
Designed around the needs of their generation

Trend-Led

The rise of collectibles and AI
reflects the direction of our time
Our brand moves with culture
turning every product into a collectible with a purpose

Fun

Nobody wants a boring product
Fun means more than humor
It means warmth and personality
Every product should connect
and move you

Technology

The future is not here yet
but we can already see it
Technology remains a powerful catalyst
We bring technology into our products
to move closer to what comes next

The Story We Keep Building

Joy.C creates youthful, fun, trend-led and tech-forward cultural products, with a focus on creative technology and digital lifestyle design.

01

Origins: Finding Joy

JOYC means “JoySee” — finding joy. That idea inspired our name.
We create products people love — products that help everyone
enjoy everyday life.

02

Culture: The World Is Different Because of You

This is more than a slogan; it is the culture we live by. A small change to a product can change an industry and make everyday life a little better. That power to create difference is the value of design.

03

Design: What Drives Us

Original design drives everything we do, from function and usability to form and beauty. Our young team, including talent from China Academy of Art and Guangzhou Academy of Fine Arts, creates products made to delight.

Popular IP Collaborations

We are always looking for
more leading IPs and designers to join us

Sanrio
Joke Bear
Mikko